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HATIX — Crafted for execution.Turn your idea into a real product.

Skip the guesswork. We validate, build and launch it with you.

Products in development
3
Services, one path
4
Evidence before we build
100%

Our products

Built, owned and run by HATIX.

Focused products for real businesses, each built to do one job well.

Your TAM is bigger than India's population. Bold.

Roaster's smugness

100%

Report card

  • MarketB+
  • MoneyA−
  • MoatC

“Could do better. Hasn't tried yet.”

Throw evidence at the target

For founders and sales teams

Concept

Dunk Tank

Nobody tells you the truth about your pitch until the investor or customer says no.

An AI heckler roasts your pitch until you back it up with evidence. Dunk him in the tank to win.

  • Roasts your deck, site or sales pitch, deadpan and desi
  • Every answer you back with evidence lands a hit
  • Ends with a shareable report card and the fixes that matter
Join the waitlist See details
  • We build, own and run it ourselves
  • Your data stays yours

Illustrative interface. Details change as products develop.

Explore each product

Services · HATIX Catalyst

Hands-on services for founders and businesses. Our own products were built on this path, so we know it well. Start at the stage you are in.

  1. Validate

    Service

    2 to 4 weeks

    HATIX Radar

    Done for you by the HATIX team

    Test your product idea and get real-world validation, with expert guidance.

    Curious what this costs? Ask for a quote.

    What we do for you

    • Customer and problem discovery
    • Assumption map and validation plan
    • Clickable prototype or fake-door test
    • Demand evidence report
    • Go, pivot or stop recommendation
    • Guidance sessions with a HATIX product lead
    AI add-on

    AI market and competitor research, simulated customer interviews and early demand signals.

    Add AI to Radar
  2. Build

    Service

    8 to 12 weeks

    HATIX Genesis

    Done for you by the HATIX team

    Have your product built from scratch, and launched.

    Every build is scoped to you. Ask for your price.

    What we do for you

    • Product scope and UX design
    • Full-stack build, web and mobile as needed
    • Cloud setup, security and analytics
    • QA and performance testing
    • Launch support and handover documentation
    • 30 days of post-launch support
    AI add-on

    AI built into your product: agents, copilots, search, recommendations, forecasting, voice or vision.

    Add AI to Genesis
  3. Launch

    Service

    3 months minimum

    HATIX Ascend

    Done for you by the HATIX team

    Take your product to market with the right go-to-market plan.

    Ask what a plan looks like for your product.

    What we do for you

    • Positioning, pricing and messaging
    • Go-to-market plan and channel strategy
    • Launch assets: site, content and creative
    • Campaign setup and tracking
    • Monthly performance review
    • Ongoing iteration on what converts
    AI add-on

    AI for growth: content and campaign automation, personalisation, pricing and ad optimisation.

    Add AI to Ascend

Not sure where to start?

Tell us about your idea

ServiceOr start here

HATIX Cortex

Put AI to work across your business.

Already running a business? Our team finds where AI pays off, then builds and runs it for you: the right tool for each problem, with a human in control.

  • Agents
  • Copilots
  • Workflow automation
  • Forecasting
  • Documents and language
  • Voice and vision
  • Recommendations
  • Analytics

Every setup is scoped to your business. Ask for a quote.

Ask about Cortex Know more

What guides us

  1. 01

    Decisions follow data and direct user contact.

  2. 02

    Smallest test that can change our mind.

  3. 03

    Automation with evaluation, oversight and clear ownership.

  4. 04

    Architecture and quality we can stand behind.

About HATIX

HATIX is a product and technology company. We build intuitive, domain-specific products, and the technology that powers them.

Every idea starts as a hypothesis, earns its next stage with evidence, and is stopped, changed or scaled by an explicit decision. The result is fewer, better products, built to last.

01Prove
Demand and willingness to pay come before engineering effort.
02Build
AI-native products with evaluation, oversight and clear ownership.
03Decide
Each gate ends in Kill, Pivot or Persevere, with the evidence recorded.
Dark sphere wrapped in a copper wireframe, orbited by metallic spheres

Questions

Straight answers about HATIX, our products and how we work with you.

What is HATIX?

HATIX is a technology company that builds focused software products for specific industries, and also helps founders and businesses validate, build and launch their own products. The legal entity is HATIX VERSE LLP.

What products does HATIX build?

HATIX builds focused products. Current products include Dunk Tank, an AI pitch roaster for founders and sales teams, Wassabi, a WhatsApp AI assistant for independent hotels, and Argus, an AI site supervisor for construction contractors. Dunk Tank and Argus are concepts, and Wassabi is in development.

What services does HATIX offer?

HATIX Catalyst is the services arm. It includes Radar for idea validation, Genesis for building products from scratch, Ascend for go-to-market and launch, and Cortex for AI automation in existing businesses.

Can HATIX help me validate my startup idea?

Yes. HATIX Radar tests demand for your idea with real customers and ends with an evidence-based recommendation to go, pivot or stop. It typically takes two to four weeks.

Can HATIX build my product from scratch?

Yes. HATIX Genesis designs, builds and launches products, including UX design, engineering, cloud setup, analytics and launch support.

How can AI help my business?

HATIX Cortex finds where AI pays off in your business, such as customer messaging, document handling, forecasting or workflow automation, and then builds and runs the solution with a human in control.

How does HATIX decide what to build?

Every idea starts as a hypothesis and earns its next stage with evidence. HATIX stops, changes or scales each idea through an explicit decision, so fewer, better products are built.

How do I contact HATIX?

Use the contact form on the website. HATIX aims to reply to every message within two business days.

Why we exist

Vision

To create a frictionless world where businesses and consumers thrive through purposeful technology.

Mission

To engineer intuitive, domain-specific technology products that solve complex problems and unlock new possibilities for businesses and individuals.

Contact

Start a conversation.

We read every message and reply within one working day.

Prefer email? contact@hatixverse.com

Contact

Start a conversation.

What do you need?